Auth 0 is the first identity management platform for application developers and the only identity solution needed for custom applications. With a mission to protect the world's identities, Auth 0 offers the simplicity, extensibility and experience to scale and protect identities in any application, for any audience. Auth 0 secures over 100 million logins every day, giving businesses the confidence to deliver trusted and elegant digital experiences to their customers around the world. Auth 0 Products provides a universal authentication and authorization platform for web, mobile and legacy applications. For companies where software is a competitive advantage, Auth 0 provides a platform to authenticate, authorize and secure access for applications, devices and users. Use cases: B 2 C: Revenue generation, custom applications. B 2 B : Federated authentication via customer/vendor identity system (i.e. Active Directory, SAML, ADFS)